Our parent company, Just Eat Takeaway, launched their 2022 Winter Meal Appeal last month.
According to new research by Just Eat, over half of the population (55%) will give more than ever to those in need this winter, with 92% of us willing to sacrifice life’s little luxuries to be more charitable. Recognising the serious impact of the financial crisis on vulnerable people in society, many people feel that charitable giving is important because thousands are facing homelessness and hunger more than ever before.
Now in its third year, the Just Eat Winter Meal Appeal pledges to give a quarter of a million hot meals to homeless, vulnerable and lonely people this winter via its charity partners, Social Bite and FoodCycle. With hundreds of projects across the country, FoodCycle feeds those in need with nutritious meals using surplus food that would otherwise go to waste. Meanwhile, Social Bite provides homes, jobs, food and support to people experiencing homelessness and food poverty in the UK.
The Just Eat Winter Meal Appeal is encouraging those to support if they can, by donating £1, £5 or £10 at checkout when they next order a meal on Just Eat - all funds raised will be split equally between FoodCycle and Social Bite. Committed to reaching its target of a quarter of million hot meals, Just Eat is kick-starting the Winter Meal Appeal with a £250,000 donation and using its network as a force for good, drawing on its employees and delivery couriers to volunteer and fundraise too.
Victoria Gold, UK and Ireland Marketing Director for Just Eat, said: “Many more people are facing homelessness and food hunger than ever before. Our Winter Meal Appeal aims to help make a difference to those facing the threat of homelessness, loneliness and food poverty in our communities. Together with our charity partners, FoodCycle and Social Bite, and with the support of our customers, employees and couriers, we are committed to delivering at least 250,000 hot freshly cooked meals to those that need it this winter.”
At Just Eat for Business, we’ve been working with City Harvest since 2019. In the same way that FoodCycle makes nutritious meals using surplus food that would otherwise go to waste, City Harvest helps us to redirect cancelled orders that would have otherwise been wasted to people who need it most.
