Pilpel Launches Office Catering Across London | Just Eat for Business

Pilpel Now Available for Office Lunch Delivery in London

Just Eat for Business has partnered exclusively with Pilpel, one of London's most loved independent food brands, to deliver fresh Middle Eastern street food to offices across the capital from 29 September 2026.

The launch comes as demand for Middle Eastern food continues to grow, with orders on Just Eat for Business increasing by 22% year-on-year in 2025, making it the platform's fastest-growing cuisine. Now, for the first time,
businesses can order Pilpel directly to the workplace, giving teams access to a brand that has become a firm favourite with Londoners.

Founded by Uri Dinay in 2009, Pilpel has built a devoted following for its fresh, made-to-order falafel and Middle Eastern street food, rooted in a family recipe passed down through generations. With 7 sites across London, the brand has become known for its 100% chickpea falafel made fresh daily and the queues that regularly form outside its sites, drawing a loyal following of office workers, students, and locals across the capital.

"Pilpel is a brilliant example of the independent food brands that have built a real following in London, with a loyal customer base and a story that goes back generations. From its family falafel recipe to the fresh, flavour-packed food it serves today, there's a real sense of heritage behind the brand, while its popularity with Londoners speaks for itself. We're delighted to partner with Pilpel exclusively and bring its much-loved menu into the workplace, giving teams across the capital access to a brand they already know and love. It's exactly the kind of distinctive independent partner we want to bring to businesses through Just Eat for Business."
Tom Baxter, Managing Director at Just Eat for Business

"Pilpel started with a promise to my grandfather - to keep his recipe alive and share it with London the way he shared it with my family. That recipe has become something of a legend in the city, and I'm proud of what we've built around it. For a long time, catering and deliveries weren't right for us, but working with Just Eat for Business has helped to change that, allowing us to bring that food into workplaces across London for the first time. We're incredibly excited to continue working together."
Uri Dinay, founder of Pilpel

Key Benefits for London Offices

• Fresh, made-to-order falafel - 100% chickpea falafel prepared fresh daily using a family recipe handed down through generations
• Middle Eastern-inspired menu - vibrant salads, pitta wraps, and flavour-packed dishes designed for everything from individual lunches to team meals
• Naturally plant-based options - falafel and fresh salads offer plenty of vegan and vegetarian choices for teams with varied dietary needs
• Exclusive to Just Eat for Business - Pilpel is available for workplace delivery only through the Just Eat for Business platform
• One monthly invoice for all office food orders via Just Eat for Business
• Same-day delivery across London during office hours
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What Makes Pilpel Perfect for Office Catering?

1. A Family Recipe Six Decades in the Making

Pilpel's story begins with Uri Dinay's grandfather, who ran a falafel stand in Tel Aviv for over 60 years. The recipe, made from 100% chickpeas, fresh spices, and herbs, without the addition of flour, was passed down to Uri, who opened the first Pilpel on Brushfield Street in Spitalfields on 5 May 2009. The name "Pilpel" means "chilli pepper" in Hebrew - the nickname Uri's grandfather gave him as a child because he thought he had fire in his spirit. That same fire lives on in every dish Pilpel serves today, and now it's coming to London's workplaces for the first time.

2. Fresh Falafel, Made Daily from 100% Chickpeas

Pilpel's signature falafel is made fresh every day from 100% chickpeas, blended with fresh spices and herbs to create a crisp exterior and a fluffy, flavourful centre. Unlike many falafels that use flour as a filler, Pilpel's recipe relies entirely on chickpeas, a commitment to quality that has earned the brand a devoted following and queues that regularly form outside its London sites. For offices, that means teams can enjoy genuinely fresh, handmade food delivered direct to the workplace.

3. Naturally Inclusive Middle Eastern Menu

Pilpel's menu of freshly made falafel, vibrant salads, pitta wraps, and Middle Eastern-inspired dishes is naturally suited to teams with diverse dietary needs. Falafel made from chickpeas is inherently vegan, and the fresh salads and plant-based dishes offer plenty of options for vegetarian and vegan team members. The menu is designed to suit everything from individual lunches to shared team meals, making it easy to cater for mixed dietary requirements without compromising on flavour.

4. Built for Both Individual Lunches and Team Meals

Whether employees are ordering lunch for themselves or teams are coming together over a shared meal, Pilpel's menu is designed to flex. The combination of generous portions, bold flavours, and fresh ingredients makes it a natural fit for workplace dining, from quick individual lunches to team catering for meetings and office events. With Just Eat for Business, companies benefit from a single monthly invoice, same-day delivery across London, and access to one of the capital's most sought-after independent food brands, all in one platform.

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